The back story ...
As a digital marketing consultant I often advise businesses to use local SEO tactics as super-effective means to drive web visitors to a local store or office.
I'm a pretty inquisitive person and always intrigued to see which local SEO tactics (and in which combination) work so this page is an ongoing log of the experiments I have been running -- initially to demonstrate what can be achieved though on-page Search Engine Optimisation tactics, principles and practical changes.
In the longer-term I will look at citations on local and national business directories but for now the experiments are all about what can achieved simply by improving your own web-pages.
I recommend local-SEO right across my client base from small, local businesses through national High Street retailers to multi-national companies - in my opinion, everyone has something to gain from increasing their local online exposure.
Initial SEO experiments ...
The initial experiments are to see how high the " SEO consultant Colchester " , " SEO agency Colchester " and " SEO consultant Essex " web-pages can rank on the search engines with no website back-links from websites beyond Infinity Online.
The overarching test is to see if the on-page search optimisation of content on these web-pages alone can help improve the page's rank on the major search engines.
- I will utilise a number of SEO principles which I normally encourage clients to adopt and adapt, and track what happens.
- The principles will be applied in a cumulative manner and the changes will be logged on this page.
- I'll be transparent about the rank improvements gained and pull the information together to offer a section of FREE advice.
- Talking of free stuff, take a look at this old but good article on web contracts.
If you do happen to be reading this part of the web-page - do please get in touch and let me know what you searched for before you ended up here. The fact that you are reading this means the experiment has been a success!
I frequently hear about the challenges faced by businesses online:
- website visitors are dropping
- fewer visitors are converting to sales
- the value of sales is decreasing
- the quality of enquires have dropped
- online marketing results have lost momentum
- web analytics data makes little sense ...
... Whatever challenges you're facing online it's virtually certain I've been trusted to deal with similar issues many times before. You’ll find I am quick, efficient, and will add real value to your business.
Recording the progress
I am planning to track the progress of the experimental web-pages in the search results. At the beginning of this test my website didn't rank in the top-100 search results for relevant local intent search queries such as "seo agency colchester" or "seo consultant essex".
Presenting the results
I will be completely transparent with the results. I plan to report on the changes in search ranks as Google crawls, indexes and ranks this web-page. I plan to pull together a graph of the performance of these SEO test pages over time and plan to place the graphs in the next section.
